Cadillac Brand History

Cadillac Brand History at Keyes Cars

Did you know that the Cadillac brand you know and love today was formed from traces of the Henry Ford Company? In 1902, Henry Ford and his investors had a falling out and a few financial backers created the Cadillac Automobile Company with engineer Henry Leland, who designed a single-cylinder engine. By October of that year, two models were already on the market: the Runabout and the Tonneau. There were some similarities between these cars and the 1903 Ford Model A, but the Cadillac company marketed them as a “better-made vehicle” than its competitors.

The Cadillac brand is the second-oldest automobile brands in the world and it has always prided itself on creating vehicles with impeccable engineering features, stylish and luxurious finishes and highly advanced engines. It was the first volume manufacturer of a fully enclosed car in 1906 and won the Dewar Trophy in 1908 for its interchangeability capabilities. It was also the first to incorporate an electrical system with start, ignition and lighting in 1912. In the meantime, the Cadillac brand was purchased by General Motors in 1909. The bigger brand maintained Cadillac’s luxurious concept and marketing angle and continued to make technology advancements a key part of the brand moving forward.

But when did these innovations take place? In 1915, the Cadillac brand debuted a 90-degree flathead V8 engine with 70 horsepower that got cars up to 65 mph—which was faster than most roads could handle at the time. A dual-plane V8 crankshaft debuted in 1918 and the first V16 engine was implemented in 1930. It has continued until modern day, with the 1990s entry into the SUV market all the way to the 2014 Cadillac ELR, an electric-hybrid coupe.

At Keyes Cars, we have a wide variety of new and pre-owned Cadillac vehicles to choose from. Whether you’re looking at something spacious for the family or something practical for commuting, we have it covered. The 2017 Cadillac ATS Coupe is a luxury AWD 2.0 liter vehicle with impressive handling power and optional add-on packages. On the other hand, the 2017 Cadillac Escalade is ideal for families and can tow, store or handle whatever comes its way.

If you’d like to check out the most updated Cadillac models today, visit our dealership at 6133 Topanga Canyon Blvd in Los Angeles. We will get you behind the wheel in a test drive and out on the open road. If you have questions about service or financing, don’t hesitate to visit our other departments while you’re at it. The staff at our Los Angeles Cadillac dealership is experienced and ready to answer your questions and find you a car with such a rich history to back it up.

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