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Audi Brand History at Keyes Cars

Do you know what the Audi brand logo means? The four interconnected rings signify the unification of four previously independent automotive manufacturers in 1932. Audi, DKW, Horch and Wanderer came together that year to form Auto Union AG, eventually becoming Audi AG—one of the most successful and innovative auto companies in the marketplace.

But the true story begins in 1909 with August Horch in Germany. As an automotive pioneer, he founded his own company but later renamed it after the Latin translation of this last name. In the 1932 merger, each brand was tasked with a specific market segment: DKW for motorcycles and small cars, Wanderer for midsize cars, Audi for cars in the deluxe midsize segment and Horch in luxury vehicles.

Like most other German automotive manufactures, World War II brought required involvement and production for military efforts. In 1965, the company’s first post-war vehicle included a four-stroke engine—a big innovation for the time, which helped to revive the Audi name. That same year, Volkswagen acquired the company. While technology and styling features floated between the multiple brands, the Audi 100 debut in 1968 was the first vehicle to be completely unique. Other successful models included the Audi 72, Audi 80 and Audi Super 90—all of which expanded model ranges and general offerings to the general public. But the Audi 60 was a huge success, first produced in 1968 and featuring a 4-cylinder and 4-stroke inline engine, with nearly 230,000 units made by 1972.

To this day, the Audi brand continues to take innovation seriously. Each new model release includes the most up-to-date technology and convenience features to ensure your drive is as comfortable and efficient as possible. Each detail models and it will shine through when you see these vehicles for yourself.

Keyes Cars is proud to host a number of pre-owned and new Audi vehicles in its expansive inventory. If you’re interested in a family-friendly sedan, check out the 2017 Audi A4. Or if you’re ready to hit the highway and feel the wind in your hair, the 2017 Audi A3 may be more up your alley. There are always bigger options, like the 2017 Audi Q5 and the Audi Allroad if you’re interested. No matter your vehicle needs, our Los Angeles dealership has it for you.

Keyes Audi is located at 5239 Van Nuys Boulevard in Los Angeles, CA. It’s a short drive from the City of Angels in the San Fernando Valley. Stop by when you’re ready to check out some models and take a few out for a test drive. Our staff is more than happy to answer your questions and help you crunch some numbers so you can know what financial situation you’ll be in. Keyes Cars is excited to see you soon!.